Ranya Iskandar's Blog

This is my third week at the Digital Summer Clinic, and it has been an incredible learning experience so far! Last week, I had the opportunity to meet with my assigned company, Xondas. During our meeting, I gathered essential information about their website goals, objectives, and overall vision. Understanding these aspects is crucial to ensuring the website aligns perfectly with their needs and expectations. Following this important discussion, I took the initiative to create a site map. This map outlines the website's structure, providing a clear blueprint of how information will be organized and presented. Also, I developed a detailed buyer persona based on a past Xondas client. This persona helps us understand our target audience's needs, preferences, and behaviors, which is crucial for designing a user-centric website. To further strengthen our project, my partner and I conducted an in-depth competitive analysis. We examined similar companies to identify best practices and ...

I'm diving into my second week at the Digital Summer Clinic! This week, I'm getting ready for my first meeting with my assigned company, and I couldn't be more excited. Here's what's on my agenda: I'm currently preparing a list of insightful questions to understand the company's goals, objectives, needs, and overall content strategy for their website. Key among these are identifying their target audience—who will be visiting and using the site—and ensuring our design direction aligns perfectly with their vision. Additionally, I'm conducting thorough competitor research to gain valuable insights and inspiration from similar websites in the industry. Understanding what others are doing will help us carve out a unique and effective design approach. I'm genuinely looking forward to the upcoming meeting and how our discussions will shape the design of the company's website. It's an incredible opportunity to apply what I've learned so far and c...

Hi, I’m Ranya! I’ve recently started an exciting internship at the Digital Summer Clinic, partnering with Ann Arbor SPARK! Digital Summer Clinic offers internships to college students and recent grads in Southeastern Michigan. Interns work in teams of two with local startups at Ann Arbor SPARK's high-tech incubator, gaining practical experience in digital marketing and tech through hands-on projects This week marks the beginning of my internship journey, and I’m thrilled to share my experiences with you! I’m excited to share that I’ve been matched with Xondas, a company founded by University of Michigan researchers specializing in wireless power transfer technology. At Xondas, my role involves developing their website and creating compelling case studies and graphical content based on their past projects. These materials will be integral to our marketing efforts as we engage potential customers. Additionally, I’m researching the best forums and social media platforms to enhance our...